Watch this before you launch a new product or service

The Critical Warning Every Entrepreneur Needs Before Launching Something New

As entrepreneurs and creatives, we're constantly buzzing with new ideas for products and services. Trust me, I know – just ask my team about the endless stream of concepts I bring to the table! However, there's a crucial consideration we need to discuss before you rush into your next launch.

The Hidden Risk of Launching Without Strategy

Here's the thing: launching new offerings without a solid brand strategy in place can potentially harm your business. Why? Because these new products or services might not align with:

• Your desired market position
• What you ultimately want to be known for
• Your core brand promise

The Restaurant Analogy: A Lesson in Brand Alignment

Let me paint a picture for you...

Imagine driving past a stunning new restaurant. You see:

• A beautiful building
• An elegant sign
• A sophisticated patio
• Well-dressed patrons entering

You're excited to experience what appears to be an upscale dining experience. But when you walk in, you're met with:

• Country music playing
• A menu limited to burgers and nachos
• Staff in casual, ripped jeansService that doesn't match the fine-dining expectation

The Cognitive Dissonance Effect

There's nothing inherently wrong with casual dining establishments. The problem lies in the disconnect between what was promised and what was delivered. This misalignment creates cognitive dissonance – a subtle but powerful force that can:

• Decrease customer trust
• Create confusion in your market
• Diminish your brand's credibility

Even small inconsistencies can impact your client's trust at a subconscious level.

Before You Launch: Your Brand Strategy Checklist

Take the time (whether it's weeks or months) to clearly define:

1. Who you are as a brand
2. What you want to be known for
3. Your 'why' – the purpose behind your business
4. Your target audience and their challenges
5. How your new offering aligns with all of the above

The Bottom Line

Success isn't about rushing to market with every new idea. It's about launching with intention, integrity, and alignment. Take the time to ensure your new offering truly fits within your brand strategy – your business's long-term success depends on it.